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What’s
the Point Anyway?
Let’s
break this down:
You wouldn’t go to
court without a lawyer.
Why? Because you
want to know that you’re giving yourself
the best shot possible for a positive
outcome.
You don’t swing
your golf club and hit the ball in some
random direction hoping that maybe
you’ll get a hole in one.
Try thinking of
your marketing from the same
perspective.
Why spend money on marketing and take a shot at it just “hoping
that it works?” It doesn’t make any
sense and yet companies do this all the
time.
They feel the need
to promote their business or maybe the
pressure to keep up with the
competition. So they come up with an
idea or take the advice of the latest
media rep. who pitched them their
do-or-die proposal the week before.
They try putting their ad out there and
say “we’ll see if we get some
response.” Then after it doesn’t
generate the response they’re hoping for
they say “Well that didn’t work. Let’s
try something else.” Before they know
it they’ve spent a bunch of time and
money shooting into the dark and don’t
have much to show for it. On top of
that, they’ve sent all kinds of mixed
messages to the consumer.
Stop
the madness! We get all flustered just
thinking of it! Slow down and think
this whole marketing thing through…
Agencies are made
up of people who eat and breathe
marketing and advertising. We’re a
little nutty from the Average Joe’s
perspective. For instance, marketing
people go around the world all day
looking at billboards, websites, and
advertising and then get together and
talk about how great that ad was or why
it completely bombed. We actually open
our junk mail and then talk about why we
opened it instead of throwing it in the
trash. We spend all kinds of time
researching when and where companies,
like yours, should spend money and where
they definitely should not.
We do all of this
every day all day long, while you work
away at running that well oiled machine
of yours.
So why use an
agency? Because frankly, we know what
we’re doing when it comes to marketing
and advertising which means no more
wasting your time and money which
results in a positive outcome, dollars
in your pocket and a smile on your
face.
Now
that’s smart…
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